First, it is important for everyone to know what anchor text is. Anchor text is the clickable text that is present in a hyperlink. Usually, in most internet browsers, the anchor text is going to be highlighted blue and underlined. This special format is used to grab the attention of the reader, making sure they know that they can click on something. Ideally, anchor text is going to be relevant to the page to which it links.
<a href=”http://www.example.com”>Example Anchor Text</a>
Note, it is possible to change the style of anchor text using specific coding. While most websites use the standard format, there might be some situations where individuals might want to change the way the anchor text appears. Anchor text is important for both users and search engines, providing context to the information that is present not only on the website but also on the target page.
How Do Search Engines Use Anchor Text?
Anchor text is important to search engines because search engines use anchor text as a reflection of how people view the page. By extension, search engines also use links to figure out what a page might be about. Even though website owners cannot control how other people like back to their own website, they can control what links they place on their own page.
Therefore, it is important to make sure the anchor text on websites is descriptive, useful, and relevant to the content on the site. In this manner, high-quality external links and backlinks are important for a website’s ranking.
What Are the Types of Anchor Text?
There are multiple types of anchor text that websites can use. Some of the most common types of anchor text include:
The Exact Match: Anchor text is an exact match, there is a keyword in the anchor text that there is a page to which it links. For example, if the anchor text says “kittens,” then the link goes to a page that is exactly about kittens.
The Partial Match: Anchor text qualifies as a partial match if the anchor text contains a variation on the keyboard to the linked page. For example, if the anchor text says “cute puppies,” then the link goes to a page that is puppies.
The Branded Match: In some cases, links might use a brand name as an anchor text. The link then goes to the brand’s website.
The Naked Link: In this case, the anchor text is the URL of the link itself.
Generic Anchor Text: Finally, there might also be anchor text that it’s generic. For example, “click here” or “learn more” are common examples of generic text.
It’s also important for everyone to understand how an image hyperlink is used. If there is a hyperlink that is attached to an image, then search engines are going to use the alt attribute and text of the image as the anchor text.
Best Practices for SEO Anchor Text
There are a few best practices that everyone should know when it comes to leveraging the SEO benefits of anchor text.
Be Succinct: It is important for everyone to make sure they are succinct when using their anchor text. There isn’t a specific limit when it comes to anchor text; however, anchor text should be as succinct as possible. Think about how the page can be described in a precise manner while still encouraging users to click on the link.
The Relevance of the Target Page: Search engines have changed significantly over the years. As search engines have matured, they have identified a variety of metrics when it comes to determining rankings. Therefore, make sure that the link is relevant to the website. For example, a highly relevant link has a good chance of improving the rankings of both the page hosting the link and the page to which the link directs.
Keyword Variations: Be sure to use keyword variations as well. Search engines are going to pay close attention to the different anchor text variations that are used to link to the original article. These variations are also going to play a role in determining what the article is about. Keep the anchor text descriptive to leverage an SEO boost from the link.
Keyword Density: Search engines have started to look more closely at keywords that are present in the anchor text. If too many of a site’s inbound links contain exact matches for anchor text, this is going to look suspicious. Search engines might think that the links were not acquired naturally.
Therefore, it is important to naturally acquire links as much as possible. At the same time, it is important for an SEO campaign to make sure that there aren’t too many keywords linking back to the same place. In this manner, Google and other search engines started to penalize sites that seem spammy.
These are some of the most important practices that everyone should keep in mind to get the most out of their anchor text. By keeping these practices at the forefront, everyone can leverage anchor text appropriately.
Rely on Trained Professionals for Help with Anchor Text
In the end, anchor text is an important part of link-building strategies for SEO campaigns. Linking strategies are very important for making sure that websites are positioned as sources of authority. This will improve search rankings and drive traffic to the right place.