If you want your business to be successful today, then you need to make sure that you have a high degree of online visibility. One of the most important factors is to ensure that your business shows up on search results pages when potential customers search for certain terms and phrases.
There are hundreds of factors that determine where on the rankings your site is going to fall on search engine result pages (SERPs). These factors are divided into categories and subcategories that assist SEO professionals and business owners when building their sites. Even though there are algorithm updates that are implemented by Google that might affect your rankings, SEO is a continual process that helps you ensure that your business shows up when it matters most. This is where on-page optimization is important.
What exactly goes into on-page optimization? There are a lot of factors to consider. Each one is vital to the performance and success of your website in its own way. Furthermore, if you don’t use on-page optimization, then the rest of your SEO efforts are going to fall short. That is why you need to implement the right on-page optimization strategy to make sure that you get as much as possible out of your digital marketing budget. Now, it is time to take a look at the top factors that go into a successful on-page optimization campaign.
1. The Quality and Length of the Content
The first factor to consider is the quality of the content. First, please remember that quality and quantity are both important. There is never any reason to sacrifice one at the altar of the other. The quality of the content is important because it helps you position your website as an authority in the field. As a result, search engines are going to rank your website higher, driving traffic to the page. The more traffic a page sees, the bigger its standing as an authority in the field. As a result, your rankings will continue to go up.
At the same time, it is also important to make sure the content is long enough to for a successful on-page optimization campaign. While the right length varies, we will check with your competitors to see where their content is falling. Then, we can guide you when it comes to developing with the right content to compete with them effectively.
2. The Meta Descriptions and Titles
Another major factor in the world of on-page optimization involves meta descriptions and meta titles. These are both going to be important when it comes to making sure that your page is as visible as possible. The meta titles and descriptions are what Google is going to display on the rankings. This is going to be the information that potential visitors see before they decide to click on the results.
All websites need to use a tool that is going to maximize the characters that show up in these locations. All of the space should be used to adequately showcase what the case is about. At the same time, this information has to be readable to each individual user. When all the space is used, the business takes advantage of an opportunity to communicate its products and services. When the site communicates a level of value to potential visitors, more people are going to visit the site, increasing the site as an authority in the field.
There are a few best practices that need to be followed to leverage this tool appropriately. First, the pages titles need to be adjusted to make sure that meet the space on the page, which is usually around 30 characters. Next, all URLs have to have titles and they cannot be duplicated. Finally, the meta descriptions must be optimized as well. Professionals agencies can help their clients use these meta tags in the best manner possible.
3. Heading Tags: H1s
H1s are different from meta titles but they are no less important. An H1 is the main title of a site’s page. This is not the title of the content but it is the title that the webpage communicates to search engines such as Google and Bing. The point of an H1 tag is to convey what the content is on each page. Using an H1, readers and search engines should be able to tell what every page is offering. in this manner, search engines should be able to pull up the page in a relevant manner depending on the query.
There is a certain level of detail that must be communicated with each H1. It is a good idea to invest in an SEO audit of the page to ensure that there are no duplicate or missing H1s. These H1s should be around 70 characters. If they go over, this is going to hurt the site’s ranking.
4. The Role of Internal Linking
Internal linking is one of the most important on-page optimization factors. When looking at internal linking for a page, there are a few main factors to consider. These include:
Look at the links and make sure they are relevant to the content. The goal of internal links is to provide users with more information.
Choose the anchor text carefully. The anchor text should follow the page and provide a sense of thematic relevance. This is going to increase search results rankings. The anchor text should be relevant while also assisting the needs of the visitor by providing them with helpful information.
Finally, it is a good idea to think about the frequency of these links. Placing a link every 200 words or so is a good strategy. This will provide an adequate number of links without appearing spammy.
Thinking about the linking strategy ahead of time will help sites get the most out of their internal links.
5. The Alt Text Under Each Image
Images are an important part of on-page optimization. It is also important to make sure that each image has a strong description. This is the alt text under each image. The goal of the alt text is to make sure that search engines know that the image accurately reflects the content on the page. It can also help the site differentiate itself from a competitor.
Optimizing the alt text is important. Take a look at the keyword research that has been done for the site and make sure the keyword targeted in the content is paired with the image.
If you would like help with your on-page optimization strategy, feel free to reach out to me to learn more!